Is it important for a supplier to have some longevity? - 08/07/2023

Verve has been around since 2004 - which is more than just a boast. It's a reassurance that we're good at what we do, we're responsbible financially and can be relied upon. When a supplier has been around for 20 years, it communicates several positive messages to customers:

1. Experience and Expertise: A supplier's longevity indicates that they have been successfully operating in their industry for a significant period. It suggests that they have acquired valuable experience and knowledge over the years, honing their skills and improving their offerings. Customers can expect the supplier to have a deep understanding of their products or services and the specific needs of their customers.

2. Reliability and Stability: Longevity signifies that the supplier has weathered various business cycles and market conditions, demonstrating their ability to adapt and remain viable over time. This stability provides assurance to customers that the supplier is committed to long-term relationships and can be relied upon to deliver consistently high-quality products or services.

3. Trustworthiness: A supplier's longevity often builds trust with customers. The fact that they have sustained their business for two decades implies that they have likely earned the trust and loyalty of their clients. Customers may feel more confident in working with a supplier who has established a solid reputation and track record over a long period.

4. Industry Knowledge and Connections: A supplier that has been operating for 20 years is likely to have developed strong relationships within the industry. They may have built a network of reliable partners, suppliers, or other resources that can benefit customers. Additionally, they may have a thorough understanding of industry trends, regulations, and best practices, which can provide added value to their customers.

5. Commitment to Customer Satisfaction: Longevity suggests that the supplier has been successful in meeting their customers' needs and expectations over an extended period. It implies a commitment to customer satisfaction and suggests that the supplier has likely developed processes, systems, and a customer-centric approach to ensure their clients' needs are met consistently.

While the longevity of a supplier is a positive sign, it should not be the sole factor influencing a customer's decision. Other aspects such as the supplier's current reputation, quality of products or services, pricing, customer support, and alignment with specific requirements should also be considered.

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